Ronaldo World's Most Marketable Footballer

Paris - Portugal star Cristiano Ronaldo is the
world's most marketable footballer, according
to a study released by an international sports
market research company Wednesday.
Barcelona and Argentina forward Lionel Messi
ranked second in the study conducted by
Repucom, ahead of club teammate and surprise
third-placed entry Gerard Pique of Spain.
The data measured the perceptions of over
6,500 people in 13 countries, including Britain,
the United States, Brazil, China and India, which
was reportedly claimed to represent the views
of more than 1.5 billion people worldwide.
2013 Ballon d'or winner Ronaldo, who helped
Real Madrid clinch a 10th Champions League
title on Saturday, was also found to be the
most well-known player on the planet with 83.9
percent of people aware of who he was.
"Ronaldo is an endorser's dream. His value is
as important to the teams he plays for as they
are for the companies that endorse him," said
Paul Smith, CEO of Repucom.
"Global awareness of Ronaldo is what drives his
commercial power and with over 82 million
facebook likes and 26 million Twitter followers,
he is also one of the most liked in the
business.

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