Wondering what colour to wear for a date? Choose Red. According to a new study wearing the colour increases a woman’s sex appeal and also makes her seem more approachable and competent.. Psychologists at Wuhan University, China,published the study in the journal, Evolutionary Psychology.Lead author Dr Fangfang Wen wrote
‘In addition, regardless of sexual dimorphism cues, male participants rated women with red as warmer and more competent.By choosing red, women are reflecting their sexual intentions ‘from the beginning’.Red has been associated with romance, passion, lust and fertility across nearly every long-standing civilisation, while previous research claimed its effect in enhancing sexual attraction suggests ‘higher sexual opportunity for males’.
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